TFF: You're Soaking in It

Australian Premiere

‘You’re Soaking In It’ is a chilling look at advertising in the age of algorithms. Brands are getting deeper into our heads than ever, much more than Don Draper could have ever imagined. The seismic shift from old school, gut instinct ads to the data driven campaigns of today are threatening our private lives in ways few of us understand.

Advertising as we knew it is dead. What used to be quaint is now quantifiable. Best guesses and creative leaps have been replaced by precise, targeted surveillance and ‘Big Data’, rooted in hard science, complicated math, and advanced computer modeling.

The data is often very personal information, used to design advertising specifically tailored to influence you at the precise moment you are most ready to spend. Depending on your personal view, it’s either the height of convenience ... or the end of a private, respectful society.

From Madison Avenue to Silicon Valley, by way of Cannes, we discovery that no matter where you

Rating: This film has been exempt from classification and is restricted to people over 15 years. People under 15 must be accompanied by an adult.

Legend Deluxe: In-Cinema dining session.
Event: Special event screening, complimentary & discount tickets do not apply
CC & AD: Closed captions or audio description available for individual use for this session, captions DO NOT appear on-screen.

Session times for the new cinema week, commencing each Thursday, will be released the Tuesday afternoon prior

Rating CTC
Genre To Be Advised
Running Time 75
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