Rachel Ormont lives in an all-too-familiar, decidedly dystopian, alternate universe where she tries to navigate a life of feverish monotony. Raised in captivity in the carefully controlled, craftily curated clutches of an advertising agency, Rachel's humanity is imprinted by and organized around commodity and perception. Her parasocial relationship with the product being advertised a pop star Mommy 6.0 for ratings. She becomes introspectively involved with discovering her real identity and whether she exists in the real world.